The 2014 Toyota Tundra is a truck built to handle the rough roads of the Coquihalla and Fraser Canyon in British Columbia. This tough, capable and reliable full-size truck is the perfect sponsorship match for the popular made-in-Canada reality series : Discovery Canada’s “Highway Thru Hell.”
The sponsorship of the program involves TV ads, TV billboards and website coverage. The 2014 Toyota Tundra will also become part of the Jamie Davis Heavy Rescue team’s fleet. The first episode of this coming season of Highway Thru Hell airs on September 3, running for a total of 12 weeks.
The 2014 Toyota Tundra is the ultimate full-size truck. It comes with two powerful and efficient i-FORCE V8 engine, along with the biggest front brakes on the market, reliable towing and hauling capability as well as the best safety features the industry has to offer. You can have peace-of-mind when you have to travel some of the most dangerous roads in the world.