When we say "giant," we aren't exaggerating. The flag measures a staggering 15 feet in height and 30 feet in length. To put that into perspective for our metric-loving neighbours, that is approximately 4.6 metres by 9.1 metres.

Standing at ground level, the scale becomes almost overwhelming. As Raegan demonstrated, the height of the flag is roughly 2.5 times her height, and the length stretches out to 5 times her height. If you were to lay this flag out in your backyard, it would cover most of a standard city lot! It is one of the largest flags in the Edmonton area, designed to be visible from kilometres away, welcoming guests to the Gateway neighbourhood.

Operating a flag of this magnitude in Alberta comes with unique challenges. Our province is known for its "spirited" weather, from high-velocity winds to heavy snow and the intense summer sun. Over time, even the most durable nylon and reinforced stitching can become tattered or "wind-whipped" at the edges.

At Gateway Toyota, we believe that if you are going to fly the flag, you must do so with respect. This means regular maintenance is essential. In her video, Raegan caught the flag during a rare moment on the dealership floor. We take the flag down periodically to inspect it for wear and tear before sending it out to professional specialists for repair. This ensures that the colours remain vibrant and the edges crisp, standing tall as a clean, proud representation of our country.

Why do we fly a flag this big? Because Gateway Toyota is deeply rooted in the Canadian identity. Many of the vehicles we sell, like the Toyota RAV4 and the Toyota Corolla, are built right here in Canada. Our staff, our customers, and our families are part of the local fabric.

The flag serves as a reminder of the quality, reliability, and community-first spirit that both Toyota and Canada are known for. It’s a point of pride for our team to look up and see it every morning when we arrive at the dealership.